Run by experienced professional broadcasters and local businessmen, Bridlington Gold is the new digital radio station serving the town of Bridlington and its surrounding villages. Broadcasting on line 24 hours a day and playing a carefully selected blend of classic hits from the 1960's to the present day. The aim of the station as well as entertaining is to provide the community with local news and information along with local features and interviews. The radio station also provides a platform for local voluntary, charitable and non-profit making organisations to promote their fundraising events and activities, as well as giving local businesses a way to advertise their products and services.