Our new Mission Christmas Alexa skill aims to help to bring a little festive magic to children who will otherwise go without this year. Simply say "Alexa, open Mission Christmas" and follow the instructions, to get sent a link to our Mission Christmas Gift List on your phone. Any gifts bought will include a donation to our Cash for Kids Mission Christmas appeal, to help disadvantaged Children across the UK. You can also donate at www.cashforkids.org.uk/mission Cash for Kids is a grant-giving charity helping the children that need it most across the UK. Our mission is to improve the lives of disadvantaged children and young people in our communities who are affected by poverty, illness, neglect or have additional needs. We believe that all children should be able to express their individuality, achieve their potential and live life to the full. We work with grass-roots organisations that aim to make a difference to young lives, directly supporting families who often have nowhere else to go. Collectively Cash for Kids raised £21.4 million across the UK in 2021, supporting 548,102 children.