Dentsu Aegis Network - one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one stop destination for the entire Marketing, Media and Advertising Industry, have once again come together to launch the 3rd Edition of the DAN e4m Digital Advertising Report 2019.
This Report will be a comprehensive compilation of real time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.
This year’s Theme is - Digital Marketing to Digital Transformation: Marketers have typically restricted their use of digital to performance driven campaigns. But there is more to digital than performance. Digital transformation, changes the mix of digital technologies thus accelerating its impact across the industry in a strategic and prioritized way, with present and future shifts in mind. Digital innovations can change the way brands interact with consumers and brand building campaigns can reach an audience that is increasingly digital first.
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