MoreVisibility’s “Eye on Digital Marketing” is a podcast that provides in-depth online advertising education in topic areas including SEO, PPC, Web Design and Development, Google Analytics, and more. The “Eye on Digital Marketing” podcast-playing skill makes it easy for people to play any episode of the podcast on demand via their Amazon device. The simplest ways to execute the skill are using words like “open” or “start” and then the name of the Skill (Invocation Name). Such as: “Alexa, open Eye on Digital Marketing” or “Alexa, start Eye on Digital Marketing.”