My Clock allows a family member to create a schedule of sleeping hours for their loved one who is suffering from memory loss If your loved one says, "Alexa, my clock" during their scheduled sleeping hours, Alexa will respond with a personalized greeting that reminds your loved one to go back to sleep. For example, "Its 4 AM, Oh grandpa, you should go back to sleep." This can help in the situation where your loved one is confused by the standard Alexa response of "It's 4 AM" and your loved one hears "It's 4 PM" and thinks it's time to get ready for dinner. The sleep schedule is changeable at any time, even remotely, if you log into your loved one's Alexa App.