Food for thought on the future of retail. Retail isn’t what it used to be. Today, any connected device is a potential sales channel. And shops are changing too; no longer just for shopping, they’ve become places to have a cup of coffee, even do a yoga class. So, in a world where anything can be a shop, and a shop can be anything, how do you evolve to serve today’s shoppers? To help you understand your shoppers better, we’ve surveyed 5,000 shoppers and 500 businesses across Europe. Use this action to dig into the key findings from our survey. For a summary of the report say: “OK Google, tell me about the Retail Report.”
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