If you ever struggle to sell a product that you know is truly great, then you can benefit from learning advertising laws. These laws were developed and perfected by some of the greatest salesmen-in-print, tested through profit and loss - dollars and cents.
Asking Alexa about the Advertising Laws, will bring you over 100 years of accumulated advertising wisdom. Laws in this version come from these advertising greats:
1. Claude Hopkins, who wrote the book on Scientific Advertising in 1923, helped billion-dollar brands like Pepsodent and Palmolive find their way into the mouths and hands of consumers for the first time.
2. John E. Kennedy - of Lord & Thomas fame. The father of Reason Why advertising.
3. David Ogilvy, founder of one of the great advertising agencies of modern times. Ogilvy wrote the advertising that helped make Dove the greatest selling soap in America.
4. Gary Halbert - A direct marketing legend, whose company made $60 million dollars off just one of his sales letters, the "Coat of Arms" letter.
5. John Caples - The man who wrote what is widely considered the greatest advertisement ever written, "They Laughed When I Sat Down at the Piano - But When I started to Play!"
Let these advertising laws inspire you as you sit down to write, the next time you want to sell something, and when you decide to finally do something to get yourself rich.
market
