A local family owned and operated FM 102.9 & AM 1130 radio station, located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area. We feature the Best in Pop, Soul & Rock n Roll! Classic Hits, from the mid to late 60s, the 70s, and the early to mid 80s! Also we bring you the WBF Shopper and excitement of Bartow Yellow Jacket football, basketball, softball and baseball; plus NASCAR racing. Thank You, for listening.