It’s all about realizing that emotional engagement and relationships are more profitable than a mere sale.
Your competitors are always on your heels, trying to beat you by offering similar products or services — frequently, even at a lower price. Those in business know that competition is fierce. Competition drives prices down, making it more difficult for you to earn profits. To stand out from your competition and stand apart from the crowd, it is critical that you create distinction.
A distinction strategy for your business (and for yourself as a professional) allows you to stand out from competitors and creates valuable differentiation for your products and services.