Khaleej Times Online is the global face of the newspaper on the internet. The newspaper stepped into the digital medium with the launch of Khaleej Times online. The online version is not just a transcript of the print version. It reaches out to a targeted readership both at home and abroad, who are interested in news and information both about the UAE as well as the Middle East at large. It has carved its own niche brand equity and is one of the websites in the Middle East with largest number of hits. Apart from focusing on news from the UAE and the Middle East, it also provides many value-added and interactive features which are exclusive to the Online edition.