Since changing the format of WDLW in November of 2002, the audience growth has been phenomenal. It's very similar to "Gold Country" WOBL in the attention to local news, sports, and community involvement, but this station serves an entirely different audience. Not many of our listeners on one station listen to the other. We play more songs than the Cleveland "oldies" stations and we emphasize music in our morning drive, when they don't play any music at all.