In today's always connected world, we tend to look for services that provide a direct answer to a financial need we are in. Say, if we are to save tax, we look for tax saving products in popular websites/apps. What we don't do or not told, is that, these products we invest in end up being just that, tax saving but not serving the overall financial wellness that we need to have when choosing financial products. This is exactly what we are attempting to do, through understanding how you choose between available options for a set of randomized life situations for a specific financial need. By knowing how you behave in the life situations, our proprietary algorithms arrive at a score which then is used to recommend the appropriate products for the specific financial need you are in. This would go a long way in you choosing products that serve your financial wellness over the short,medium and long term.
market
