The Wizcart platform began as a pure self-scanning application and grew over time in response to the needs of merchants and customers. Now it includes a variety of capabilities designed to allow different retail formats to fully digitize their customer interactions. The core platform involves an application for shoppers and a separate application for staff that mediates shopping, customer service, and promotions. The shopper application comes in two flavors: Universal, for use by multiple smaller retailers, and Private White-label, for larger brands. Additional capabilities include product marketing, order-ahead counter service, and a special loss prevention system that is more secure than a standard checkout lane.
market
