Tiffany launched Shop-Eat-Surf.com in August 2007 to share the action sports industry news she was finding after taking a voluntary buyout at the Orange County Register to spend more time with her young son. She worked there 10 years as a reporter and editor.
Andrew joined Shop-eat-surf.com in April 2008 after a long career in newspaper reporting, editing, and management.
We strive to post at least one story and multiple industry press releases every business day, usually delivered to eNewsletter subscribers’ inboxes in the early a.m. The feedback on the site has been gratifying, and propels us out of bed early each morning to tackle the next story.
Readers have asked a lot of questions about the site. Here’s more information:
The goal To provide a daily news service for action sports executives. Using our skills as a professional business journalists and editors, we tailor our content to provide timely news and insights for this fast-moving and unique industry.
Our backgrounds Tiffany worked as a print journalist for 13 years, mostly at the Orange County Register. Thanks to technology, she was able to utilize her journalism skills online to launch her own venture.
She enjoys writing and learning about how people follow their passions to build multi-million- and multi-billion-dollar, global companies from the ground up.
While she launched the site on her own, the team has grown to include Andrew Horan; Magda Hernandez, who posts press releases to our Industry Releases section; Ginny Mumm, a copy editor who also oversees our content marketing on the Industry Insight page; Sarah Brown-Cohen, who splits her time between covering swim and providing customer service to our members; and Caroline King, account executive for our Industry Careers leadership job listings section.
The Shop-Eat-Surf name
Tiffany originally thought she would write about her three reporting specialties – the business of restaurants, retail and surf brands. The positive response from the action sports industry led her to narrow the focus to provide the most complete report.
Executive Edition Your membership subscription gives you access to articles and podcasts reported by our team that go beyond the news of the day — in-depth earnings reports, CEO interviews, brand and retail trends — plus other benefits and member rewards.
Independent news source Your subscription allows us to deliver in-depth industry business news free from conflict: we don’t accept advertising from industry brands and retailers, we don’t accept free product, and we pay our own way to trade shows, industry events and reporting trips across the U.S., Canada, Australia and Europe.
Beyond the press release Lots of sites run press releases. We try to add value as much as possible. Usually, that means asking more questions or striving for additional business insight.
Submit your press release We run lots of press releases, too, in our Industry Releases section. A few guidelines: Please send us your release in a Word document or in the body of your email, along with your photos. Please be sure to identify the people in the photos you send, so they’re easily found in our photo search tool.
Reader posts We are always open to reader feedback. We’ll listen to anybody’s ideas, suggestions and vents. But we try to have an even-handed, measured tone on the site. We don’t like mean-spirited, anonymous postings – even if it drives traffic. The goal is to provide straight-ahead reporting.
Sponsorships We offer sponsorships to companies serving the action sports industry, but we do not accept sponsorships from brands or retailers in the sector, to avoid potential or perceived conflicts between sponsorship and stories on the site.
Sponsorships are branding opportunities. They keep your business name, products, and services in front of our audience of influential, affluent, coastal executives and entrepreneurs.
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