You know that feeling of being unable to sleep, because unwanted thoughts seem to go round and round in your mind?
That's what Sleep Strong helps you with.
There's good evidence that having a soothing voice speak marginally interesting words at a volume that's just about audible can "fool" your brain into engaging with this, rather than once again fretting about that slightly stupid thing you said to someone ten years ago, or the need to add dish detergent to your next shopping list.
So Sleep Strong is launching with very, very dull dictionary definitions, which seem to be just interesting enough, but definitely not sufficiently fascinating to keep you awake, wanting to hear more.
We avoid the speech startling you by floating it in a sea of pink noise that sounds very much like a waterfall or steady raindrops.
Pink, white, or brown noise has already been used by parents all over the world to help babies to get millions of nights of great sleep.
Sleep Strong harnesses this effect and says: what's good enough for babies is good enough for the rest of us.
Sleep Strong is in the very earliest stages of development and we're experimenting with delivering it via Alexa, along with a bunch of other exciting ideas. Thanks for experimenting with it.
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