This is the Smarketplays "How To Start A Business" podcast where we make automatic sales funnels for anyone starting a business or getting more customers for an old business.
Follow me on my journey from idea and zero customers to our first $1,000+ customer and automatic perpetual sales funnel. I will talk about each step in as much detail as is interesting, and you can email me directly for more in-depth information and questions at hello@smarketplays.com. I personally respond to all emails.
Topics covered include: Choosing a brand Beautiful, simple website that helps customers make purchases very easily .com domain name Professional .com domain email address Professional looking website Website that works well on all devices: PCs, cell phones, and tablets Customer experience design that drives sales Smart lead capturing throughout website Expert copy writing based on your brand's voice Fast loading website to prevent losing customers and leads Professionally branded images, design, and logos: Expert brand naming and associated peripherals Smart logo design with various styles for use over various platforms Expressive, professional photo sourcing to drive brand experience Thoughtful font and typeface implementation to align text with your brand Brand voice throughout website that develops customer experience Brand voice throughout email marketing that develops customer experience Brand voice throughout social media posts that develops customer experience Brand voice throughout Google ads that develops customer experience Brand voice throughout social media ads that develops customer experience Automatic email marketing capture and campaign Seamless email capture options throughout website Thoughtful email campaigns that brings customers closer to purchase Actionable, compelling email offers that convert Email automation setup and maintenance that aligns with customer and organizational goals High delivery rates that keep most messages out of customer spam folders Custom in-house techniques to get emails into Primary inbox folders Exceptionally engaging email copy and offers that convert to real sales Expertly targeted and constructed Google Ads that convert to sales Extensive keyword research Google analytics installation Customer research Customer intent planning Short tail and long tail ad group development Expert Google ad copywriting Google ad budget management Google ad performance analysis and implementation Simple conversion tracking Analytics tracking, analysis, and sales funnel implementation Basic social media curation and expertly targeted recurring ads Baseline social media plan from Social Media Presents Facebook group development and management Strong presence and engagement on selected social media platforms e.g. LinkedIn, Facebook, Instagram, etc. Highly target social ad placements Social media interest research Target audience development Audience persona identification and bucketing Professional image sourcing Expert, converting ad copy SEO and multi-platform content production - iTunes, YouTube, Google Up to date SEO website development SEO aligned content strategy and implementation Professional podcast available on all major audio platforms including iTunes, Google, Alexa, and more Compelling video commercial for placement on multiple platforms or running Youtube ads SEO developed blog posts Real, thoughtful repurposing of content across all selected platforms Organic traffic channel from qualified leads
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