The most powerful kind of content a business or entrepreneur can create for their social media sites is video. Livestreaming and recorded smartphone video gets huge engagement over standard text and photo posts, and has the uncanny ability to quickly build the "know, like and trust" factor with current and potential customers. In this Flash Briefing, Kerry Shearer, "The Livestream Expert," discusses techniques you can initiate to make your business stand out and build a base of raving fans.
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