Welcome to The Creative Review, the daily Alexa Flash Briefing that delves into the latest advertising creative. I'm your host Lamar Phillips, a New York based copywriter with a passion for all things creative. Each day, we'll explore the most innovative, thought-provoking and entertaining advertisements from around the world. From captivating TV spots to interactive social media campaigns, we'll take a deep dive into the creative process behind each piece and uncover what makes it truly exceptional. So whether you're an ad industry insider, a marketing enthusiast, or simply someone who appreciates great creativity, you'll find something to inspire you on The Creative Review. Tune in every day for a quick hit of advertising brilliance, and join me as we celebrate the best of the best in the world of advertising.