Your brand has a story, and how you tell it is so important. You tell it over the course of time with every picture, video, tweet and content. If this story is confusing or inconsistent, it becomes a barrier between you and the people you want to do business with. The most effective brands invite people to be a part of their story, and they connect with their customers’ stories – at every stage of the buyer’s journey – online and offline. Doing this well makes you less susceptible to price fluctuations, competition, and economic uncertainty. This is the power of great digital storytelling by SociaLegacy.
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