The mission of WKMS is to be an essential provider of trusted news, eclectic music, and civil discourse to an audience in the Four Rivers Region of Western Kentucky, Northwest Tennessee and Southern Illinois with a global digital audience.
WKMS serves the public: a diverse audience of inquisitive listeners including people of all socioeconomic backgrounds, generations, political persuasions, geographic locations, interests and tastes.
WKMS is committed to reasonably grow and steward revenue from listeners, businesses, grants and Murray State University. A focus on diversifying revenue sources ensures the stability of this essential resource.
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